Hamra Alam at Fashion Mavericks

Hamra, a London-based designer, showcased her sensual collection at Fashion Mavericks at the Strand Hotel on Monday 21st February, 2011. I was not only drawn to the long, multi-coloured embellished kaftans in the designer’s collection but the name of her brand which she named after herself. The designer revealed that the meaning of Hamra is “red” perhaps symbolising the designer’s passion for her collection which I could sense as Hamra spoke about her delicate kaftans each carefully made from georgette chiffon and salona; a mixture of viscose and cotton. As most of Hamra’s clients live in Qatar, Bahrain and Dubai they have a strong appetite for light, cool peices to cope with the hot climate. Hamra’s collection does, indeed, cater for this demand.

Hamra named her collection “Unveil” to epitomise a strong, powerful lady behind the clothes. It was a pleasure meeting Hamra who came across very strong herself.

To view more of Hamra’s work please visit www.hamraalam.com