Celebrity Stylist & Lifestyle Writer Style Icon Nat

Elton John Oscar Viewing Party

From the bow bells of London to international acclaim, Celebrity Stylist and Lifestyle Writer Natalie Robinson aka Style Icon Nat has over ten years experience in the fashion industry. Natalie’s work and lifelong passion involve styling the stars including musicians and various other talents for the red carpet, as well as personal styling to ultimately make her clients look and feel special.

Natalie commenced her career in fashion as a personal stylist and collaborated with corporate organisations such as The British Fashion Council for London Fashion Week and London Fashion Weekend, HRG and British Airways to name but a few. Natalie’s styling work has been featured in numerous editorials and online publications. Natalie supports many charities such as Wellchild, Elton John Aids Foundation, MacMillan Cancer Support, The British Heart Foundation, and Crisis through her creative platforms.

“I have a social responsibility to support other positive causes that extend beyond the realm of fashion & beauty by raising awareness through my creative platforms such as my blog The Lifestyle Collective and my work as a stylist,” Says Style Icon Nat.

Natalie extended the Style Icon brand to blogging under her new brand name Style Icon Nat from 2015 which led to the creation of The Lifestyle Collective – a representation of Natalie’s inner creative voice expressed through a unique style of creative writing. Her work covers fashion, beauty, lifestyle and charity events to raise awareness. Natalie is one of the UK’s most sought-after style critics.

Natalie decided to explore her creative writing skills further by completing a creative writing course at Central Saint Martins in 2016. She has since collaborated with many brands and is Exclusive Brand Ambassador for  Cucumba beauty salon in London. This role will see Natalie spearhead the fusion of fashion and beauty within both businesses while testing and showcasing the range of services offered by them. “My role is to provide living proof and honest commentary as to the power of various treatments to keep you looking and feeling your best”

British Airways sponsored Natalie as a keynote speaker at the Office* exhibition. “Since Office* coincides with London Fashion week, British Airways has invited fashion expert Natalie Robinson to advise office* visitors on how to ‘Dress to Impress,'” says Beyza Aydin, British Airways’ campaign project manager of UK&I sales & marketing.

The Style Icon Story

Founder of Style Icon Natalie Robinson was born within the sound of Bow Bells, London. After studying A Levels in English Literature, Theatre and Psychology she decided to undergo a BA honours degree in Social Policy and Politics at Royal Holloway in Egham, Surrey. During this period, Natalie took her first tentative foray into fashion by organising well-received clothes shows and events. The ensuing success established Natalie’s artistic flair and illustrated her gift for visual creativity and styling innovation. In turn, this short phase instigated her long term passion for fashion and determined her future as a celebrity stylist and blogger, founding personal styling company Style Icon in 2005.

Style Icon Nat and Anna Wintour

After leaving university, in the year 2000, Natalie started working in Harrods, Knightsbridge as a brand specialist for Donna Karan and other top international designers. This position involved consulting and advising a large number of clientele, including high profile names, about key trends while helping them to shop for their specific lifestyle needs. The next natural step involved working as a fashion consultant for Browns clothing boutique on South Molton Street. This prestigious family owned business provided Natalie with an intimate yet cutting-edge environment in which to work. The owner Mrs Joan Burstein, at the time, is widely renowned for her infamous buying skills, having propelled many previously anonymous designers such as Donna Karan, John Galliano, and Vivienne Westwood into ubiquitous fashion labels. It was commonplace for Natalie to deal with A-list celebrities such as Kylie Minogue, Lionel Richie, Ewan McGregor, and Sophie Dahl to name just a few. This wealth of experience proved to be invaluable for Natalie’s business acumen.

Two years on, Natalie seized a golden opportunity to work as a personal shopper for Selfridges. She used this episode to consolidate her client base and contacts within the fashion industry. Working with household names such as ‘Trinny and Susannah’ and liaising with diverse people from all walks of life boosted her creative zeal. Natalie soon began to recognise personal styling as a far more rewarding skill to solely putting outfits together. It meant knowing your customer and encouraging women especially those with low self-esteem to become more confident in their skin. In 2005, Natalie set up Style Icon which led to worldwide travel. It was a risk leaving the security of a nine-five job to set up a business from scratch, but apart from being prepared, Natalie is pleased to have made the tough sacrifices to support her dream financially. From 2011 until 2013, Natalie began to mentor students and delivered courses in retail. From this experience, Natalie completed a PGCE course and partnered with the Fashion Retail Academy in Central London, after that, to deliver an ‘Introduction to Personal Styling’ course.

The styling opportunities have been endless since Natalie founded Style Icon, enabling her to fulfill the lifestyle needs of business men, women and celebrities across the globe as well as organise fashion shows, events, photo shoots, mentor enthusiastic young adults, and collaborate with such prestigious charity organisations as Well Child and Elton John Aids Foundation. Ultimately, Natalie’s aim is to inspire, create, innovate and educate through her work as a stylist, creative writer, and style critic.

Credits:

• Travel Sponsorship to Italy, 2018.
• Brand Ambassador for Define London, April 2018
• Collaborations with Formula 1, Harley Street Skin Clinic, The Boodles, Bioderma and other luxury brands in 2018.
• The Launch of Style Icon Nat’s The Lifestyle Collective, November 2017
• S9 Muses Blog Collaboration, February 2017
• Brand Ambassador for Cucumba and Depicool, June 2017
• Brand Ambassador for Designer Exchange, April 2017
• Linzi Stoppard, Electric Violinist from Fuse rock violin band – London Fashion Week AW16, Front Row at Jasper Conran, February 2016
• Daily Mail, Styling Tips – British Fashion Awards, November 2015
• Danny Lambo, Channel 5’s TV Show Britain’s Flashiest Families, July 2015
• Olivia Cox, L’Oreal Colour Trophy Awards, Folli Follie and Nickelodeon Store Openings, May 2015
• Stooshe, British LGBT Awards, April 2015
• Amy Willerton, Cinderella Premiere. March 2015
• Amy Willerton, Elton John Oscar Viewing Party, Los Angeles, February 2015
• Shingai Shoniwa, Tropical Metropolis Gig, Rumpus Room, Mondrian London, November 2014
• Shingai Shoniwa, The Growing Tree Foundation Charity Dinner, November 2014
• Kanya King, Mobo Awards, October 2014
• Alexandra Burke for Highclere Castle Charity gig (May 2014), Laurence Olivier Awards, and BBC1 gig “Great North Passion,” and a photo shoot, April 2014
• Alexandra Burke for Well Child Helping Hands Dinner, and for her performance with Opera singer Mario Frangoulis, Lincoln Center, NY. March 2014
• Rene Byrd Singer/Songwriter & Ambassador of The Nelson Mandela Trust Fund for the Nelson Mandela Memorial, and Ashley Robert’s Fragrance Launch, March 2014.
• LFW & MFW, February 2014
• Clothes Show Live, Birmingham December 2013.
• Noisettes Shingai Shoniwa for Wellchild Helping Hands, Commonwealth Day, Marc Jacobs Party, Baileys Event, ICC Birmingham, April 2013
• Matt Le Tissier Fundraising dinner, March 2013
• Crisis (Skylight Cafe), March 2013
• HRG, British Airways, American Airlines, and Radisson Hotels (guest speaker) 2011
• Office* – Keynote Speaker Sponsored by British Airways 2011
• Molton House, La Nuit De La Mode Event 2010
• Mayfair Hotel & British Airways 2010
• BBC London News 2010
• BBC London Radio 2009
• Mint Leaf Lounge & Cinnamon Kitchen Restaurants 2009
• BAFTA Awards & Venice Film Festival 2009
• Clothes Show London & Birmingham 2009
• LFW & LFWE 2008.
  

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